This is the BroApp. Too lazy to text your girlfriend? Use the app to automate texts as thoughtful as "Hi darl, how did you go today?"

Does this pass as English? I instantly think of:

"Hey babe."

Advertisement

So little is expected of men when it comes to actually maintaining a relationship. It is considered the woman's repsonsibility to steer that ship. And this app makes it abundantly clear. Don't get me wrong, women can be dismissive towards men they're dating as well, but it is usually considered a dealbreaker if a woman carries it too far. With men, it's considered par for the course to get a grunt of a reply from the man you're dating, and this is mostly through text now, when men actually have time to reflect and think about what they're writing.

These canned answers tell men that communicating to their significant other is so low on their priority list, that they will outsource it to an app with the voice of Ryan Lochte. But I'm sure said girlfriend is too vapid to find out, after she realizes that you never said "darl" or "babe" in person and that you usually use punctuation but suddenly you've stopped. No she won't have a clue, I'm sure.

Sponsored

Why can't we teach men to put the kind of effort into their relationships that women are culturally taught to put into theirs? Or to put the kind of effort they put into their work into their relationships? We always discuss how men don't clean the dishes or take care of the kids enough, but what about the beginning of a relationship? How do (straight)men learn equality in a relationship later on when they're told to give it so little thought early on?

Maybe I'm giving this too much credit? Here's to hoping it doesn't catch on.